‘Craft OOH-centric creatives’

In Viewpoints By Bhawana Anand - November 26, 2020

Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom sees the demand for OOH innovations growing with the advent of new technologies and wider use of DOOH

Havas Group India appoints Prashant Tekwani as EVP & Business Head of Havas CX, India

In OOH News By M4G Bureau - November 17, 2020

Havas Creative globally recently launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.

SKODA aims to target Tier III towns with OOH media planning

In OOH News By M4G Bureau - October 28, 2020

Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name

Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate

In OOH News By M4G Bureau - October 28, 2020

The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance

Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29

In OOH News By M4G Bureau - October 28, 2020

The digital conference will serve as a business forum where growth-enabling tech & creative solutions are presented and discussed threadbare for the benefit of all constituents of Indian OOH across metros and Tier 1 & 2 cities

Havas Creative bags creative mandate for Dabur Honey

In OOH News By M4G Bureau - October 16, 2020

The agency kickstarts the journey with a new campaign #CommittedToPurity

‘Highlight the true potential of the medium’

In OOH News By Bhawana Anand - October 15, 2020

Chris Jeyes, Sr. Media Specialist – Jaguar Land Rover shared his thoughts on ‘Speed, Agility, and the Power of DOOH’ at the DPAA Video Everywhere Summit 2020

TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH

In Digital OOH By Rajiv Raghunath - October 14, 2020

Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds

Havas Group India bags creative & media mandate for JBL and Harman Kardon

In OOH News By M4G Bureau - October 12, 2020

With this win, Havas Creative India becomes the creative agency partner for all of HARMAN’s consumer brands, JBL, Harman Kardon, and Infinity

Epson introduces new experiential digital signage projector range

In OOH Solutions By M4G Bureau - October 07, 2020

The latest laser displays combine powerful 3LCD projection with new user-friendly software which will help brands to become more creative with their visual displays