BMTC planning for more ad revenue streams

In OOH News By M4G Bureau - August 26, 2021

Dr Reju M T, Managing Director, Bangalore Metropolitan Transport Corporation (BMTC) talks about non-fare revenue growth plan.

B’luru back on billboards map soon: Specialists say cheers!

In OOH News By M4G Bureau - August 16, 2021

On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.

Rajkot MC invites bids for ad displays on large format LED screens

In OOH News By M4G Bureau - July 19, 2021

The LED screens are part of the city’s eye-way project.

Madison Media is now M.P. Birla Cement’s AOR

In OOH News By M4G Bureau - June 28, 2021

The Birla account was won by Madison Media in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

Coca-Cola India’s bottling arm & Rajahmundry municipal body launch plastic waste management drive

In OOH News By M4G Bureau - April 09, 2021

The initiative called ‘Swatchata Hero‘ launched by Sri Sarvaraya Sugars Ltd along with Rajahmundry Municipal Corporation (RMC), has several branded kiosks and selfie booths set up along with collection vans in 50 wards of Rajamahendravaram.

‘Redeveloped stations will function as City Centre Rail Malls’

In Viewpoints By Rajiv Raghunath - March 26, 2021

Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC) sees huge scope for private participation in the modernisation of railway stations that will also pave the way for innovative railway media advertising avenues. OOH firms could play a key part in railway station operations on as in the case of redeveloped airports, he states.

Noida Metro issues two advertising tenders

In OOH News By M4G Bureau - March 22, 2021

An RFP for 13 co-branding stations and a tender for audio commercial announcements have been launched by the corporation

Prem Shankar Jha resumes role as Dy Commissioner of SDMC

In OOH News By Bhawana Anand - March 01, 2021

His aim is to revive outdoor advertising revenues for the South Delhi corporation and streamline OOH formats in the city

Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media

In OOH News By M4G Bureau - February 15, 2021

Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years

Kerala High Court issues strict orders to remove unauthorized OOH media

In OOH News By Bhawana Anand - February 09, 2021

The apex body has issued notice to all the relevant official bodies in the state to follow directions and remove illegal media