OOH Expo 2021 to be launched at Mumbai’s Nehru Centre on Jan 22-23, 2021

In OOH Solutions By M4G Bureau - January 22, 2020

The largest exposition of OOH solutions will have the participation of 70+ exhibitors from India and the overseas

Zee innovates at self-ticketing zones for content promotion

In Campaigns By M4G Bureau - January 21, 2020

The entertainment brand has partnered with Vyoma tapping 25 railway stations in Mumbai across 68 Self Ticketing Zones with 340 connected digital screens

DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

Sneha Rajani Head of Sony Pictures Networks India to quit

In OOH News By M4G Bureau - September 26, 2019

She has been instrumental in launching Sony MAX, revolutionizing the content of Sony Entertainment Television and others

Samsung set to launch QLED 8K Signage in India

In OOH Solutions By M4G Bureau - September 25, 2019

For advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality

‘We built trust with our content first approach’

In Viewpoints By Rajiv Raghunath - August 27, 2019

Gautam Bhirani, Managing Director, EyeTalk Media Ventures shares perspectives on the DOOH ecosystem and the key drivers of business growth

EyeTalk Media Ventures, dRSTi Communication launch BizTalk

In OOH News By Bhawana Anand - August 26, 2019

The new conglomerate is a business content-driven, real-time DOOH network BizTalk targeting business hubs

MTV adds flavour to show with content-based activation

In Campaigns By M4G Bureau - August 20, 2019

A group of people were kept inside a small house fabricated inside Lucknow mall

Broadsign to power China’s Oriental Sunrise Media digital signage network

In Digital OOH By M4G Bureau - July 24, 2019

The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network

Jaguar sponsors Ocean’s UK-wide Wimbledon coverage

In Digital OOH By M4G Bureau - July 01, 2019

Content partnership with All England Lawn Tennis Club includes live broadcast of both Finals