Results For "content"
127 News Found
ideacafe appoints Ritesh Chaudhary as Chief Content Officer
In OOH News By M4G Bureau - September 04, 2023
With more than 18 years of experience, Ritesh is a seasoned creative professional, a photographer, and a visual storyteller.
‘Done well, DOOH primes other media channels’
In Viewpoints By Rajiv Raghunath - August 11, 2023
There is an increased industry demand for unique content and immersive audience experiences, says Phil Hall, CEO – UK, Ocean Outdoor, in an interview with Rajiv Raghunath.
‘Information overload has led to shorter attention spans’
In OOH News By M4G Bureau - August 07, 2023
With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for says Rajib Basu, Partner, PwC India.
‘We need to build merit for DOOH’
In Digital OOH By M4G Bureau - July 07, 2023
Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they have to be interactive and create a ‘wow’ factor
Global consumer spending on media content grew 10.8% to $930.66bn in 2022: PQ Media
In Research By M4G Bureau - May 12, 2023
US remains the largest consumer media and tech market.
Piccadilly Lights joins celebrations to mark historic Coronation weekend in the UK
In Digital OOH By M4G Bureau - May 08, 2023
Coronation content appeared on large format city centre and roadside screens
Basant Rathore, SVP, Brand and Business Development, Jagran Prakashan joins OAA 2023 Jury
In OOH News By M4G Bureau - May 03, 2023
Basant has over 25 years of experience across the media landscape spanning various business roles from media planning and buying to content creation.
PPDS teams up with software firm Telelogos to bring advanced content and device management solutions to Philips Tableaux
In OOH Solutions By M4G Bureau - April 14, 2023
Latest collaboration between PPDS and Telelogos sees the software publisher provide the first fully approved content and device management solution for the new Philips Tableaux series of Advanced Colour ePaper displays.
Global media consumption grows at accelerated 2.7% in 2022: PQ Media report
In Research By M4G Bureau - April 10, 2023
Media consumption growth was fuelled by new, more compelling original content releases, various international sporting events and federal elections in several of the top 20 global media markets.
Indian OOH industry luminary Nabendu Bhattacharyya launches ideacafe.agency
In OOH News By M4G Bureau - March 27, 2023
ideacafe.agency will concentrate on building ideas and content across the spectrum of the brand communications, says the founder