Global outdoor ad market to grow at 4.5% CAGR over 5 years

In Digital OOH By M4G Bureau - March 15, 2017

Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.

Ansible launches MDEX; Amazon, Tata Motors, Hyundai most mobile ready Indian brands

In OOH News By M4G Bureau - March 01, 2017

The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions

Smarter outlook for DOOH in UK as medium comes of age

In Digital OOH By VJ Media Bureau - November 07, 2016

OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.

BEAMS Arts Festival extends beyond Chippendale, Sydney with dynamic DOOH

In Digital OOH By Nabamita Chatterjee - September 12, 2016

APN Outdoor will display vibrant Instagram content from the festival\'s Instagram account on their Elite Screen in Lilyfield.

"Airports offer us high footfalls and niche clientele both"

In Viewpoints By M4G Bureau - June 22, 2016

Lakshmi Goyal of Standard Chartered believes that brand marketers, media owners and agencies have to understand that OOH is fundamentally a glance medium. Viewed only in transit, lengthy creative or content won't be conducive to speed reading.

'doohfa' opens up conversation between DOOH advertisers & Instagram content owners

In Digital OOH By Nabamita Chatterjee - April 04, 2016

New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.

Delhi Government reaches out to people through outdoor

In Campaigns By Satarupa Chakraborty - August 21, 2015

The campaign was appreciated by the media and from the political circles for the content & message and also for the scale and sheer volume of the campaign.

NoBroker tests OOH waters to strengthen brand presence

In Viewpoints By M4G Bureau - June 16, 2015

Nobroker.com co-founders Amit Kumar Agarwal and Akhil Gupta believe that advertising on traditional OOH formats like hoardings and gantries will give the brand a looming presence in the target markets

STAR Sports showcases 4K content to cricket fans at Delhi, Mumbai airports

In OOH News By Bhawana Anand - February 26, 2015

Times OOH executed the branding campaign for a period of one month

NDMC invites bids for installing digital screen at Rajiv Chowk

In OOH News By Bhawana Anand - January 06, 2015

The digital screen will be used to display social messages, city information, news updates, entertainment content