Results For "content"
127 News Found
Movietime promotes holographic, AR driven advertising in tie up with Kryp Media
In Digital OOH By M4G Bureau - October 16, 2018
Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns
Static displays not enough to drive DOOH growth: Tom Goddard
In Digital OOH By Rajiv Raghunath - September 28, 2018
Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience engagement
‘Locally specific content adds a level of context to the screens’
In Viewpoints By Rajiv Raghunath - September 17, 2018
Francois Hechme, VP - Products, Broadsign talks about the newly launched Broadsign Publish, the next generation of Broadsign Creator
Native content will make OOH more engaging: Brendon Cook
In Digital OOH By M4G Bureau - August 01, 2018
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
JCDecaux launches programmatic platform VIOOH
In Digital OOH By M4G Bureau - June 15, 2018
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
Al Arabia Advertising uses harsh-weather resistant Daktronics LED displays in Riyadh
In Digital OOH By M4G Bureau - May 18, 2018
Content can easily be adjusted for different advertising campaigns using the digital technology without the need for field installation teams. The technology also features sensors to adjust brightness for optimal viewing based on the time of day
Kumar Gaurav joins Edelweiss Tokio Life Insurance
In OOH News By Bhawana Anand - May 08, 2018
As Head - Brand & Content, Marketing Department, Kumar will be responsible for building up the company’s communications and marketing strategies
US-based Ads on Top unveils Dynamix playlist automation via API
In Digital OOH By M4G Bureau - March 28, 2018
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display
Zippo Lighters painted the OOH canvas with creativity
In Campaigns By M4G Bureau - March 10, 2018
The innovative humongous masterpiece was centred on an engaging video content series entitled Ben Eine x Zippo: An Unconventional Canvas
Zomato continues to give plenty of #foodforthought
In Campaigns By M4G Bureau - January 01, 2018
The app-based food delivery brand has adroitly used large formats to communicate well-crafted communications, making it stand out in the outdoor; the campaign also underscores that content is king