Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

In OOH News By M4G Bureau - June 20, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

Zee Cinema' enthralls OOH audience with Bar Bar Dekho's'Kala Chashma'

In Campaigns By Satarupa Chakraborty - January 31, 2017

Active Media Innovations crafted the highly innovative OOH campaign and activations

Zee tunes into salons & gyms in small towns

In OOH News By Satarupa Chakraborty - January 20, 2017

Vritti-I-Media has executed the branding exercise

Let us be an indispensable part of the planning: Vikram Sakuja

In OOH News By VJ Media Bureau - June 17, 2016

Speaking at OAC 2016, Vikram Sakhuja, Group CEO, Madison World & OOH took us through the real-time scenario as to where OOH stands vis-à-vis print, radio, cinema and digital along with suggesting some dynamic solutions to take OOH up there.

Idea to roll out its second phase of 3G campaign

In OOH News By Satarupa Chakraborty - February 05, 2016

After the vast #delhinahirukegi campaign in print, cinema, radio and all traditional formats of outdoor media, the Idea 3G 900 campaign moves to Delhi Metro Rail wraps. The second phase of the rollout will incorporate more sites and mall branding.

Samsung Gear S2 launches holiday campaign across the world

In Digital OOH By VJ Media Bureau - December 24, 2015

Samsung's Gear S2 creates magic on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Hong Kong, grabs attention at the Via Montenapoleone in Milan, adorns the walls of the BFI IMAX cinema & Marble Arch in London and also at Central House of Artist in Moscow.

Cadbury 5 Star brings to life TVC characters Ramesh & Suresh

In Campaigns By Bhawana Anand - March 03, 2015

Ogilvy One India organized the one-ground activity at PVR Cinemas in Mumbai and Gurgaon

Cinema advertising rides on digitisation wave

In Viewpoints By M4G Bureau - March 10, 2014

Advertising in cinema halls is gaining appeal among advertisers because of the structured manner in which inventory is sold post digitisation, says Siddharth Bhardwaj, CMO & National sales head, corporate advertising revenue, UFO Moviez

DDB MudraMax bags South African Tourism account

In OOH News By VJ Media Bureau - December 04, 2013

The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.

'Zee Bangla Cinema Corridor' attracts numerous TG!

In OOH News By Nabamita Chatterjee - October 23, 2013

This OOH display option gives the brand a larger-than-life effect.