Results For "cars"
34 News Found
OMD revs up Renault's image in the outdoors
In Campaigns By Satarupa Chakraborty - August 26, 2015
The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range†of Renault India cars available to the target audience who\'s on the move in Delhi NCR.
Innovation is key to success in the outdoors: Ajay Raghuvanshi
In Viewpoints By M4G Bureau - June 11, 2014
Ajay Raghuvanshi, Vice President, Sales, Marketing & Dealer Development, Nissan Motor India, says that true innovation will involve use of 3D, interactive and digital technologies. He also underlines the medium's capacity to deliver in Tier II & III cities.
CASHurDRIVE adds digital brochure to its portfolio
In OOH Solutions By Bhawana Anand - June 05, 2014
The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend time.
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts: