Parle Agro signs on Jr. NTR as new face of Appy Fizz for South

In OOH News By M4G Bureau - February 20, 2019

This summer, Jr. NTR will be seen as part of the new Appy Fizz campaign in the region

Love caught on lens

In Gallery By M4G Bureau - February 18, 2019

Smartphone brand Vivo’s nationwide DOOH campaign executed in association with TagTalk was all about showcasing the Valentine Day spirit ahead of the launch of its new handset Vivo V15 Pro on February 20.

Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.

Vivo adds V-Day flavour to V15 Pro launch

In Digital OOH By M4G Bureau - February 18, 2019

The brand executed a nationwide DOOH programmatic campaign in association with TagTalk to make V-Day special for couples

Animal Planet, L&T Metro Rail Hyderabad on ‘save the tiger’ drive

In OOH News By M4G Bureau - February 15, 2019

The month long campaign on the Hyderabad Metro spreads awareness among the citizens of Hyderabad about the declining tiger population

‘Transit format is cost effective, delivers better ROI’

In Viewpoints By Bhawana Anand - February 12, 2019

Dev Banerjee, Director, Buymediaspace, the latest entrant to transit advertising, shares his perspective on what makes transit format branding more effective than vanilla campaigns

1st Transit Media Talks to discuss govt publicity spends

In OOH News By M4G Bureau - February 12, 2019

The dedicated session on the theme will be addressed by Amit Kapoor, Director, US Advertising, a fast growing OOH firm that has handled some of the high profile government publicity campaigns

Idea to showcase 4G capability with high decibel OOH campaign

In OOH News By M4G Bureau - February 07, 2019

The OOH campaign, showcasing high speed 4G network with no buffering, will be released soon

Kerala Tourism bets big on transit media

In OOH News By Bhawana Anand - January 30, 2019

The brand’s OOH campaigns will be seen at key airports in India, and in the UK

Jio Cinema brings alive iconic Disney characters on OOH

In Gallery By Shradha Mishra - January 29, 2019

The campaign promoting the Disney-Jio Cinema partnership, was spotted at Worli, Marine Lines, W.E. highway and Bandra reclamation areas of Mumbai