Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA

In OOH News By M4G Bureau - March 14, 2022

Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.

Fastrack keeps time with OOH

In Campaigns By M4G Bureau - March 04, 2022

The brand has time to time unveiled highly creative and attractive OOH campaigns.

OOH delivers Adidas’ big shout-out to women athletes

In Campaigns By N Jayalakshmi - March 01, 2022

Adidas, which recently rolled out the new phase of its ‘Impossible Is Nothing’ campaign to express commitment to Indian women athletes, once again leverages the power of OOH to strike the right chord in a larger than life manner.

Getting the most out of DOOH inventory

In Digital OOH By - March 01, 2022

In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.

Ocean Outdoor goes for Gold with ParalympicsGB

In Digital OOH By M4G Bureau - February 25, 2022

The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter Games featuring some of the 25 ParalympicsGB athletes who will be competing.

Hayu beams on OOH canvas

In Campaigns By M4G Bureau - February 24, 2022

The campaign is illustrative of the rapidly growing audiences for different OTT platforms

OOH major Lamar Advertising joins WOO

In OOH News By M4G Bureau - February 22, 2022

Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.

Online marketplace Wabi2B criss-crosses Mumbai streets

In Campaigns By M4G Bureau - February 14, 2022

The campaign, executed by MyHoardings, has used multiple formats like billboards, bus queue shelters (bqs), bus exterior panels, cab top media, etc.

Tamil Nadu Tourism arrives at New Delhi Railway Station to showcase attractive tourist destinations

In Campaigns By M4G Bureau - February 09, 2022

The campaign, executed by leading OOH firm Srishti Communications, is writ large on dynamic DOOH media sites at the railway station, along with static backlit glow signs.

Empowering our neighbourhood shopkeepers with #TarakkeeKePankh

In OOH News By M4G Bureau - February 08, 2022

ePayLater launches campaign created by Madison BMB