Results For "campaign"
1779 News Found
Cadbury Dairy Milk partners Mumbai Cricket Association in shining the light on the unsung heroes of cricket - ground staff
In Campaigns By M4G Bureau - March 31, 2022
The campaign created by Ogilvy has the brand highlighting the efforts to treat the ground staff at par with the cricketers, making them the real stars of the tournament with best-in-class travel, accommodation, customised jerseys designed by renowned Fashion Designer Masaba Gupta, throughout the season.
Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’
In Campaigns By N Jayalakshmi - March 30, 2022
Featuring brand ambassador Arjun Kapoor, new multi-channel campaign, which underlines B Fizz as a ‘drink for the brave’, will be amplified across TV, Outdoor, Digital and OTT platforms
The guessing game is back on OOH…
In Campaigns By N Jayalakshmi - March 28, 2022
This BTL teaser campaign by Cupshup for a popular brand manages to build curious buzz across four cities
Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall
In OOH News By Rajiv Raghunath - March 23, 2022
The campaign was unveiled for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, captures the attention of construction workers as they arrive in the city for work.
Cross-media adtech platform Beatgrid onboards Brendon Cook, Matthew O’Grady
In OOH News By Rajiv Raghunath - March 23, 2022
The appointments coincide with a phase of exponential growth for Beatgrid ushered by global campaigns with Google, Unilever, The Trade Desk, Vevo, Coles Supermarket, and Virgin
Moving Audiences powers #HallyuBarengNetflix contextual DOOH campaign in Indonesia
In Digital OOH By M4G Bureau - March 23, 2022
Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be ‘rainy’ creatives. Likewise, when it is sunny, ‘sunny’ creatives appeared.
PhonePe says it with truck art
In Campaigns By M4G Bureau - March 21, 2022
The digital payments brand has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai to promote its insurance products.
‘Radhe Shyam’ casts dramatic imageries on OOH canvas
In OOH News By M4G Bureau - March 17, 2022
Bright Outdoor Media executes the multi-city campaign
Turtlemint takes the OOH route to shout out ‘Health insurance ke liye #ActiveHoJaao’
In Campaigns By M4G Bureau - March 15, 2022
The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats
Building a global approach to OOH audience metrics
In Viewpoints By - March 14, 2022
Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.