Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding

In Campaigns By M4G Bureau - September 05, 2022

The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the metro trains, and information display screens.

Laqshya Media Group rolls out Santoor campaign in 7 states

In Campaigns By M4G Bureau - September 05, 2022

The 60-day campaign has been deployed on 750 OOH sites in 150 towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu.

Conde Nast serves an ace on LAX DOOH screens with Serena Williams starring Vogue issue

In OOH News By M4G Bureau - September 05, 2022

The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport

Google makes DOOH inventory available in Display & Video 360 campaigns

In OOH News By M4G Bureau - August 29, 2022

Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time

A Global DOOH Stack in the making

In Viewpoints By Rajiv Raghunath - August 23, 2022

Laetitia Lim, CEO of leading audience & campaign intelligence platform Quividi, sees DOOH transforming into a platform where tech stacks can be easily combined, and media inventories made effortlessly accessible, across geographies. Edited excerpts of the interview with Rajiv Raghunath.

Kinetic India wins ‘Campaign of the Year’ award in OAA 2022 contest

In OOH News By M4G Bureau - August 21, 2022

Kinetic India won 4 Gold, followed by Rapport Outdoor Advertising and Tribes Communication winning 3 each. 51 awards were given away -- with 19 Gold, 16 Silver and 16 Bronze – in the OAA 2022 function held at Westin Mumbai Powai Lake on August 18.

Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country

In OOH News By M4G Bureau - August 16, 2022

Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.

Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line

In OOH News By M4G Bureau - August 16, 2022

Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.

Amazon’s innovative ad campaign for Alexa leaves cinema audiences awestruck

In OOH News By M4G Bureau - August 03, 2022

The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.

CRAX Fritts makes a compelling brand statement in Delhi NCR with DMRC Pink Line train branding

In Campaigns By M4G Bureau - August 02, 2022

The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign