Results For "campaign"
1779 News Found
Sunfeast creates mini farmland at Bengaluru airport
In Campaigns By Mansi Lavsi - May 05, 2014
JCDecaux executes Sunfeast Farmlite's innovative campaign at Bengaluru airport, wows passengers
Etihad Airways goes big on OOH
In OOH News By VJ Media Bureau - April 30, 2014
The campaign, launched by NS Publicity, was deployed on large formats like backlit towers, utilities and unipoles.
OOH calling for IPL 2014
In Campaigns By Bhawana Anand - April 30, 2014
For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging the OOH fever to talk about IPL in newer ways. The 2014 IPL season has in fact come with several changes in terms of OOH treatment, campaign scale and the level of excitement. Outdoor Asia probes the details of how MAX went about it.
'India Ka Bigboss' on voting drive
In Campaigns By Nabamita Chatterjee - April 30, 2014
The 360 degree campaign by Dollar Bigboss aims to inspire every Indian to vote responsibly.
TOI drives home farmer suicide issue
In Gallery By - April 26, 2014
OOH agency Milestone Brandcom executed the live hoarding at MahimCausway in Mumbai as The Times Of India, took up the challenge to inform this rural problem to urban people through an innovative campaign. Photographs of 48 recently deceased farmers were printed, framed & kept ready for the activity with garland. Every half - n-hour, from morning to night photographs of the farmers were put up in the same frequency in which the farmers killed themselves. A call to action on the hoardings urged people to visit the website savethefarmersfamily.com and make donations that would help stop more untimely deaths.
TOI drives home farmer suicide issue
In OOH News By Nabamita Chatterjee - April 26, 2014
Recent studies have shown that every half an hour, one Indian farmer commits suicide. The campaign on Mumbai's key hoardings by The Times of India was meant to drive this fact in an impactful manner and urged people to visit the website savethefarmersfamily.com to make donations that would help stop more untimely deaths.
Ciroc's Spirited Holiday Message
In Gallery By - April 25, 2014
Earlier this year , CIROC Vodka, a Sean Diddy Combs brand, approached Monster Media through The Blue Flame Agency to develop a socially integrated OOH campaign to promote responsible behavior during the holidays. Monster Media created a social application that was displayed on a huge Times Square digital billboard at 1568 Broadway on 47th Street. The campaign encouraged viewers to pledge via Twitter using #CirocTheNewYear. Each pledge received then unlocked $100 in safe rides from Uber, with a maximum total of $1,000,000 in free rides. The pledges were filtered to ensure the users were of the right age to participate. Selected messages were then displayed on the digital billboard and all users with an approved message received a photo of their message on the billboard via Twitter.
Flipkart taps tier 1 , 2 cities through OOH
In OOH News By VJ Media Bureau - April 22, 2014
The brand launched two campaigns, handled by Laqshya Solutions, to promote the Flipkart Helpline and their new mobile app respectively.
RED FM, EC urge'Kolkatans' to vote
In OOH News By VJ Media Bureau - April 22, 2014
RED FM in association with the Election Commission and led by the brand's RJ Praveen, a youth icon, drove the'Dabaa ke Bajaa' campaign supported by an app to target youth and urge them to vote.
Laqshya Solutions kicks off BJP campaign across Mumbai
In OOH News By Bhawana Anand - April 21, 2014
The idea was to create a communication campaign that would resonate with every citizen in the city.