Results For "campaign"
1779 News Found
How to make your outdoor campaign go viral
In Viewpoints By - August 21, 2023
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification
Tata Tea Premium brings to life “Desh Ke Dhaage” with latest 3D anamorphic campaign
In Campaigns By M4G Bureau - August 17, 2023
Executed by Laqshya Media Group, the mesmerizing visuals showcase the brand’s limited-edition Independence Day packs and in line with Tata Tea’s constant effort to use technology as part of storytelling.
Rapport unveils campaign for latest season of Made in Heaven
In Campaigns By M4G Bureau - August 11, 2023
The campaign was executed in two phases with a teaser campaign preceding the main one.
myTrident unveils multi-city innovative 3D campaign
In Campaigns By M4G Bureau - August 10, 2023
"Our aim has always been to bring comfort to every household while embracing uniqueness in our endeavours,” says Neha Gupta, Chairperson, myTrident.
‘We’re working with some of the largest brands in APAC region’
In Viewpoints By Rajiv Raghunath - August 08, 2023
Melanie Lindquist, Managing Director – Asia Pacific, Talon says the agency is successfully working with global clients to help educate them on the complexities of OOH buying, planning and implementation in the APAC region. Talon also has clients in India looking for OOH campaign support outside of India. Edited excerpts of the interview with Rajiv Raghunath
Creativity is what does creativity does - magic
In OOH News By N Jayalakshmi - August 04, 2023
Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk ‘Unlocking the Creative Potential of DOOH’ at the Outdoor Advertising Convention 2023.
‘pDOOH can help bring new buyers to OOH’
In OOH News By N Jayalakshmi - August 03, 2023
Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session on ‘How pDOOH can be the growth multiplier’ at the Outdoor Advertising Convention 2023.
Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens
In OOH News By M4G Bureau - August 03, 2023
The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
Coca-Cola Chile Equity OOH & mobile OOH campaign delivers high OTS
In Campaigns By M4G Bureau - August 02, 2023
Worldcom OOH developed a comprehensive plan that included airports, subway stations, the most important cities and various digital and analog formats across key cities of Chile.
‘Right OOH innovation can deliver the ‘wow’ factor that advertisers demand’
In OOH News By M4G Bureau - August 01, 2023
Shashank Srivastava, Senior Executive Officer, Maruti Suzuki took us through the potential that OOH offers for brand campaigns during his talk at OAC 2023.