Results For "campaign"
1779 News Found
‘Lost in Space’ carves its own space in the outdoor
In Campaigns By M4G Bureau - April 23, 2018
The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India
Activa 5G scripts the language of love
In Gallery By - April 19, 2018
The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa
Activa 5G scripts the language of love
In Campaigns By M4G Bureau - April 19, 2018
The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa
JCDecaux Australia partners with Seedooh to verify OOH campaigns
In Digital OOH By M4G Bureau - April 18, 2018
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners
Vyoma enters the Kolkata market with 233 screens at 24 metro stations
In Digital OOH By M4G Bureau - April 16, 2018
The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods
Australia’s Adshel introduces new DOOH trading model
In Digital OOH By M4G Bureau - April 16, 2018
The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively
Exide is all charged up to check summer meltdown
In Campaigns By Ria Banerjee - April 16, 2018
The brand campaign, planned and executed by Kinetic India, is targeted at a wide cross-section of consumers in over 30 cities across the country that include Delhi NCR, Hyderabad, Chennai, Kolkata, Coimbatore, Madurai, etc
Edelweiss cheers Indian icons at CWG 2018
In Campaigns By Bhawana Anand - April 16, 2018
The #BeUnlimited OOH campaign, planned and executed by MOMS Outdoor Media Solutions, features ace sports personalities Saina Nehwal, Dipa Karmakar, Mandeep Jangra, Heena Sidhu, Rani Rampal, and Manpreet Singh
‘OOH is a major medium for us’
In Viewpoints By Bhawana Anand - April 14, 2018
A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.
Pepe Jeans zips ahead with ‘Made to Create’ proposition
In Gallery By M4G Bureau - April 12, 2018
The brand opted for branding on DMRC Line 2 running from Samayapuri Badli to Huda City Centre; eg. communications holds the media rights on this line, whereas the buying and media planning for the campaign was done by MOMS Outdoor Media Solutions