DDB Mudra North appoints Sumeer Mathur as Senior VP & Head - Strategic Planning

In OOH News By VJ Media Bureau - December 02, 2014

Sumeer brings to the agency an experience of over 15 years in communications across brands

Brands compete shoulder-to-shoulder in the outdoor

In OOH News By Bhawana Anand - November 11, 2014

It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very same location.

Amar Ujala launches OOH wing Autdoors

In OOH News By VJ Media Bureau - November 03, 2014

One of the oldest publication brands in the country, Amar Ujala understands the emerging necessity of OOH advertising platform in the industry and aims to provide 360 degree advertising solution to their clients through'Autdoors'.

McDowell's and Royal Challenge go high with billboards in the East

In OOH News By Nabamita Chatterjee - October 28, 2014

Ad Touch executed the outdoor campaign for the brand across major states in the east zone, for which around 190 billboard sites have been taken for four months to create a repetitive recall for the brands.

Brandstand - zeroing in on OOH audiences

In OOH News By Bhawana Anand - October 21, 2014

Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities

A Season of Opportunities

In OOH News By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

Global Advertisers wins award

In OOH News By VJ Media Bureau - August 27, 2014

Global Advertisers won the award for developing innovative and cost-effective media strategies for some of the leading brands in the real estate sector

DDB Mudra West appoints Ferzad Variyava as Group Creative Director

In OOH News By VJ Media Bureau - August 26, 2014

Variyava commands over 13 years of experience, having worked on household blue chip brands in the banking, media, FMCG, beauty, personal care, travel and telecom domains

Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport

In OOH News By VJ Media Bureau - August 26, 2014

Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days

Srishti Communications' DOOH network at Mysore Railway Station draws diverse brands

In OOH News By Rajiv Raghunath - August 20, 2014

The OOH firm runs a digital TV screens network inside the busy station