Chennai & Rest of Tamil Nadu: Revving up for a smooth takeoff

In OOH News By VJ Media Bureau - May 08, 2015

Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH players will provide the much-needed thrust for the OOH industry to board a higher growth trajectory

JCDecaux India turns the spotlight on its'CityLights' network

In OOH News By Bhawana Anand - April 08, 2015

JCDecaux Street Furniture Media Offer 2015 lets brands choose the most appropriate solutions depending on their communication objective

Datsun steps on the innovation pedal to draw eyeballs

In OOH News By Bhawana Anand - March 23, 2015

Brandscope (OOH agency) executed Datsun India's MPV'Go Plus' OOH campaign and handled the innovation in Mumbai with the support of TBWA and OMD

Samsung's creates big impact through OOH

In Campaigns By Bhawana Anand - March 20, 2015

The objective was to create impact through larger than life media across a bouquet of locations that seamlessly cover metro cities. A proper mix of strategy and creativity made the product standout in the cluttered handset market.

Real Estate, Educational Institutions, Jewellery Brands & Outlets - Key OOH Spenders

In OOH News By VJ Media Bureau - February 13, 2015

Time Outdoor Monitoring report on OOH spend in the Year 2014 covering 40 cities suggest that the Real Estate Category commanded the highest Share of Voice & Share of Space

Tony Jarvis meets with OOH leaders in Mumbai, Kolkata

In OOH News By Nabamita Chatterjee - January 14, 2015

We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis

Times OOH brands Yamuna Expressway for Infinity Group

In Campaigns By Bhawana Anand - January 06, 2015

To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention maximum audiences.

TDI International India bullish on DMRC media

In OOH News By Bhawana Anand - January 05, 2015

Starting with ad rights on the DMRC Red Line, TDI International India has gone on to hold rights on three different lines. The firm believes that the metro media will become a preferred option for advertising brands in the coming times.

Pioneer Publicity bags rights on over 40 bqs in Mohali

In OOH News By Bhawana Anand - January 02, 2015

The locations for the bqs are spread across the city of Mohali, and so the media would offer significant reach to advertising brands seeking a visible presence in the city

Indian OOH industry is primed for accelerated growth: EFI CEO

In OOH News By Rajiv Raghunath - December 22, 2014

Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country