Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns

In Digital OOH By Rajiv Raghunath - December 01, 2018

Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise

ProMobi launches digital signage kiosk management solution

In OOH Solutions By M4G Bureau - November 29, 2018

MobiLock Presentations will enable brands in displaying content in multiple formats on their Android tablets and Android-based TV sticks

Noida Metro line draws strong brand interest

In OOH News By M4G Bureau - November 27, 2018

Brands bag semi-naming rights for 3 metro stations, with Pari Chowk having gone for an annual fee of Rs 1.62 crore

Brands shine bright on JCDecaux India’s Citylights

In Campaigns By M4G Bureau - November 21, 2018

Cadbury, ITC Dark Fantasy, Nestle, Nova Milk, KRBL and Big Bazaar were among those who used street furniture to promote their festive offers

‘Global brands seek more creative use of OOH’

In Viewpoints By Bhawana Anand - November 12, 2018

Anita Nayyar, CEO - India & South Asia, Havas Media Group and CEO - Havas Group, North India shares her perspectives on the key factors that will induce global brands to go big on Indian OOH canvas

Arvind Lifestyle appoints Dentsu India for Flying Machine & True Blue

In OOH News By M4G Bureau - October 30, 2018

The agency will work as strategic and creative partner for fashion brands from the group

Movietime promotes holographic, AR driven advertising in tie up with Kryp Media

In Digital OOH By M4G Bureau - October 16, 2018

Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns

Festive season renders a new dash of colours to Mumbai OOH

In Gallery By Shradha Mishra - October 09, 2018

Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands

Chennai Metro PSD formats gaining traction

In OOH News By Bhawana Anand - October 08, 2018

Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands

Festive spirit lights up Mumbai mall media

In OOH News By Shradha Mishra - October 08, 2018

Mall media, like large formats in the city, are attracting a slew of advertising brands