OTT brands go all out at Bengaluru airport

In Campaigns By M4G Bureau - August 21, 2019

KIAB airport in Bengaluru has become a favourite spot for OTT brands like Netflix and Amazon Prime who are looking to tap a jet-setting audience for promoting their popular shows

Dentsu Aegis Network restructures its Rural Marketing under Hyperspace

In OOH News By M4G Bureau - August 19, 2019

Retail Division is positioned as a 360-degree solution provider to brands, with an in-house capability of conceptualization as well seamless on-ground activation across the length and breadth of the country.

Ahmedabad’s geography curbing its OOH potential

In OOH News By Pray Jani - August 07, 2019

Regional media owner feels that the city offers no scope for cluster branding, which is preferred by brands

VR Mall commercializes its DOOH screens

In Digital OOH By Pray Jani - July 19, 2019

The DOOH media is customized to suit indoor and outdoor requirements and gives huge opportunity to brands

Moving Walls CEO Srikanth Ramachandran to speak on data & technologies at OAC 2019

In OOH News By M4G Bureau - July 19, 2019

Moving Walls is a data and technology led company that helps leading brands measure, reach, and influence consumers on the move

Barters pose cashflow challenges to Nashik OOH operators

In OOH News By Pray Jani - July 17, 2019

Real estate brands are apparently offering real estate units to media owners in lieu of payments

Tarun Jha, Head - Marketing and Product, Skoda Auto India to speak at OAC 2019

In OOH News By M4G Bureau - July 12, 2019

Tarun Jha will be participating in a panel discussion on ‘How OOH makes brands simply unmissable’

Havas Creative appoints Ravinder Siwach as National CD

In OOH News By M4G Bureau - June 26, 2019

In his new role, Siwach will lead the creative team and drive the next phase of growth for multiple brands under Havas Creative

Are there no takers for public utilities?

In OOH News By Bhawana Anand - June 20, 2019

Even as Smart City projects come up focusing on public conveniences; these utilities are yet to find a strong foothold as advertising formats in brands’ budget and mindset

ZEE5 goes regional on OOH

In Campaigns By M4G Bureau - June 07, 2019

ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption