Interactive technologies add new dimensions to experiential marketing

In OOH News By Bhawana Anand - June 01, 2020

Industry experts share their viewpoints on ‘The Next Pivot’ in a webinar hosted by The Advertising Club Bangalore

‘Brands are needing to appeal to the emotional side of consumer behaviour’

In OOH News By M4G Bureau - May 26, 2020

Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath

Global ad budgets will be down 36% in the first half of 2020 says WFA report

In Research By M4G Bureau - May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer

Brands with actions will survive this pandemic

In OOH News By Pray Jani - May 04, 2020

Real actions will play a big role in building brand trust during the pandemic, and this is a litmus test for the brands, says Carat India

Posterscope promotes Haresh Nayak to APAC President

In OOH News By M4G Bureau - April 29, 2020

Nayak to also oversee Operational Excellence as COO Media Brands for DAN India

Kerala OOH has a mountain to climb even as the state gets better control of Covid-19 crisis

In OOH News By Pray Jani - April 22, 2020

The recovery is contingent on the national brands coming back to OOH

‘Footfalls at supermarkets not stirring advertising interest’

In OOH News By Bhawana Anand - April 13, 2020

Aninda Banerjee, MD, Enkon OOH says that brands are loathe to launch branding initiatives at supermarkets in these times

‘Brands must show compassion & a sense of sacrifice in communication during pandemic’

In OOH News By Bhawana Anand - April 09, 2020

A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times

Brands stand to support COVID -19 Warriors

In OOH News By M4G Bureau - April 01, 2020

Various brands are recognising the efforts invested by the COVID-19 warriors fighting around the clock to save the nation from virus

‘Now is the time to build demand and brands’

In OOH News By M4G Bureau - March 27, 2020

Charmaine Moldrich, CEO, OMA highlights OOH relevancy in these ‘stay at home’ times