Results For "brands"
534 News Found
‘Brands have the bandwidth to spend much more on OOH’
Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath
Consumers more likely to buy from brands with a strong purpose, says Zeno study
In Research By M4G Bureau - June 19, 2020
The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand
CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network
In Digital OOH By Rajiv Raghunath - June 18, 2020
As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way
94% purchasing power of cities available for brands, says Laqshya Media Group study
In Research By M4G Bureau - June 18, 2020
The study says that with India opening up in phases, this is the right time for brands to reboot
'Customers like to see ads narrating brands' initiative for community'
In Research By M4G Bureau - June 17, 2020
Kantar’s COVID-19 Barometer reveals people’s attitudes, behaviors and expectations to remain intact post pandemic
Unlock Phase 1 to open opportunities for smaller cities OOH market
In OOH News By Bhawana Anand & Pray Jani - June 15, 2020
The industry experts see the tier II and III cities OOH business to open up before metro cities’ markets under the Unlock Phase 1
Leafberry tells brands to ‘Make a Move’
In OOH News By Bhawana Anand - June 15, 2020
The sole concessionaire of Ludhiana OOH market boosts the confidence of the brands with a vibrant campaign
‘Best time for brands to invest in the OOH medium’
In Viewpoints By Bhawana Anand - June 08, 2020
Posterscope’s President APAC, Haresh Nayak shares his take on the unfolding opportunities for the brands and OOH industry in the Unlock Phase 1
‘Transparency, accountability will greatly determine brand choice of media’
In OOH News By Bhawana Anand - June 04, 2020
Ram Jalan, Co-Founder & Consultant of DINTW sees a major shift in media consumption pattern
Embrace your inner underdog!
In Viewpoints By M4G Bureau - June 03, 2020
Brands that embrace their inner underdog have built-in advantages, asserts Branding, Marketing, and Communications Consultant Lee Rafkin
