‘We do see a spring awakening for the industry’

In Viewpoints By Rajiv Raghunath - April 19, 2021

Barry Frey, President & CEO, Digital Place-based Advertising Association (DPAA) underlines the imperative of impressing upon brands and agencies about today’s OOH with Its digital and data infused capabilities. He also points out that when trade associations are formed and leaders in the industry come together under one umbrella association, brands begin to notice and revenue begins to flow to this media sector.

Sanjay Kaul launches start-up to enable brands tap rural markets

In OOH News By M4G Bureau - April 14, 2021

The new venture Last Mile Channel Enhancement is a tech-enabled b-2-b aggregator that will cater to brands’ last mile challenges.

dentsu X India wins media duties for Roca, Parryware

In OOH News By M4G Bureau - March 31, 2021

As per the mandate, dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware.

Nestle UK&I to use 100% recycled paper for OOH branding

In Campaigns By M4G Bureau - March 25, 2021

The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its brands Polo, KitKat, Quality Street, and Nescafé.

Does size really matter in OOH?

In OOH News By - March 25, 2021

Sumit Goswami, Business Director, Brandscope India explains that a permutation of site dimension, line of sight and time taken to cross the site (during peak or non-peak hour) determines the choice of a site for advertising.

New cohort of digitally-driven innovative brands join OMIG

In Digital OOH By M4G Bureau - March 23, 2021

The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.

‘Quantification of OOH impact needed’

In Viewpoints By M4G Bureau - March 18, 2021

Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.

dentsu report maps changing consumer trends

In Research By M4G Bureau - March 05, 2021

dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations

Ludhiana’s new DOOH landmark

In Digital OOH By Bhawana Anand - March 04, 2021

Leafberry’s unmissable 2,000 sq.ft LED media in Ludhiana demonstrates the changing face of DOOH in India and is already catching the attention of brands looking for high visibility and deeper connect with their audience

MoEngage, Merkle Sokrati ink strategic alliance for APAC

In OOH News By M4G Bureau - March 04, 2021

The partnership aims at leading the way in data-driven customer engagement solutions for enterprise brands