Results For "brand"
2087 News Found
Ipsos launches OOH solution to drive advertisers’ brand success
In OOH Solutions By Rajiv Raghunath - March 21, 2024
Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.
Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio
In Digital OOH By Rajiv Raghunath - March 20, 2024
The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.
Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin
In OOH News By Rajiv Raghunath - March 20, 2024
Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network
Srishti Group forays into corporate park branding, bags 3-yr ad rights at TIDEL Park Coimbatore
In OOH News By M4G Bureau - March 19, 2024
The advertising formats are diverse, from static and digital screen displays to experiential marketing activities.
Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar
In OOH News By Rajiv Raghunath - March 15, 2024
Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets
Azazul Haque, CCO, Media.Monks to Co-Chair OAA 2024 Jury
In OOH News By M4G Bureau - March 15, 2024
In a remarkably distinguished career, Azazul has worked with the top advertising agencies and brands that include Lintas Group, Bates, Publicis, Lowe, Mudra, McCann, Contract, Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells, ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.
Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry
In OOH News By Rajiv Raghunath - March 14, 2024
Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.
Rallying around women’s health & wellness
In Campaigns By M4G Bureau - March 12, 2024
Rainbow Children's Hospitals & BirthRight, Marathahalli, Bengaluru conducts a roadshow aimed at raising awareness about women's health and well-being.
The United: Ocean Outdoor & Branded Cities present transatlantic OOH live fashion spectacle in 3 cities
In Digital OOH By M4G Bureau - March 04, 2024
For 30 minutes, the Fall/Winter Womenswear 2024-2025 collection took centre stage in three cities, the runway show appearing on London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square, New York and The Moxy in Los Angeles.
LIVE BOARD puts taxi media in cruise mode in partnership with News Technology Co.
In Digital OOH By Rajiv Raghunath - February 22, 2024
LIVE BOARD and News Technology Co. transform Tokyo's taxis into dynamic ad canvases, connecting brands with 7.7 million passengers a month.