‘Transparency, accountability will greatly determine brand choice of media’

In OOH News By Bhawana Anand - June 04, 2020

Ram Jalan, Co-Founder & Consultant of DINTW sees a major shift in media consumption pattern

Embrace your inner underdog!

In Viewpoints By M4G Bureau - June 03, 2020

Brands that embrace their inner underdog have built-in advantages, asserts Branding, Marketing, and Communications Consultant Lee Rafkin

Interactive technologies add new dimensions to experiential marketing

In OOH News By Bhawana Anand - June 01, 2020

Industry experts share their viewpoints on ‘The Next Pivot’ in a webinar hosted by The Advertising Club Bangalore

Dollar Industries adorns new ‘Wear the Change’ brand identity

In OOH News By Ria Banerjee - May 29, 2020

The company unveils the new logo ‘Wear the Change’- #DollarBadalGaya through a digital event in the presence of its brand ambassador Akshay Kumar

WooHoo Screens gears up to resume operations

In Digital OOH By Pray Jani - May 27, 2020

Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories

‘Brands are needing to appeal to the emotional side of consumer behaviour’

In OOH News By M4G Bureau - May 26, 2020

Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath

Chimp&z Inc wins integrated mandate for UK-based EdTech Startup, AceTute

In OOH News By M4G Bureau - May 22, 2020

The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising Tech, Communication, Branding, and PR strategies for its global launch and operations

‘Corporate park branding will become more premium’

In OOH News By Bhawana Anand - May 21, 2020

WFH will not dampen demand for advertising at the corporate parks, say Mohith Manjunath, Founder, dRSTi Communications & Gautam Bhirani, MD, Eyetalk Media Ventures & Joint MD, BizTalk Media

Vijay Sales begins to establish brand presence as lockdown eases

In Campaigns By Pray Jani - May 21, 2020

The summer seasonal campaign spotted in West Ahmedabad designed to catch upon the summer sales

Colorjet launches Oxyvent, a designer face filter brand

In OOH Solutions By M4G Bureau - May 15, 2020

Colorjet earmarks Rs. 25 Million on technology for Oxyvent Face Filters launch amid pandemic crisis