'Customers like to see ads narrating brands' initiative for community'

In Research By M4G Bureau - June 17, 2020

Kantar’s COVID-19 Barometer reveals people’s attitudes, behaviors and expectations to remain intact post pandemic

Unlock Phase 1 to open opportunities for smaller cities OOH market

In OOH News By Bhawana Anand & Pray Jani - June 15, 2020

The industry experts see the tier II and III cities OOH business to open up before metro cities’ markets under the Unlock Phase 1

Leafberry tells brands to ‘Make a Move’

In OOH News By Bhawana Anand - June 15, 2020

The sole concessionaire of Ludhiana OOH market boosts the confidence of the brands with a vibrant campaign

Digital print for your branding: Can you maximize the impact?

In OOH News By M4G Bureau - June 12, 2020

How does a brand ensure good quality print for maximum impact? How does it find the right print solution? These are some of the questions that leading print industry player HP will be addressing at the online interactive session to be held on June 19th.

'DOOH to grow with programmatic buying becoming new normal'

In Research By Bhawana Anand - June 12, 2020

GroupM’s report ‘Brand Safety’ mentions that DOOH as a medium will grow more advanced and complex as programmatic buying becomes more commonplace

‘Branded masks will be like walking billboards’

In Viewpoints By Bhawana Anand - June 11, 2020

Smarth Bansal, DGM Product & Brand, ColorJet talks about the new venture Oxyvent

JadeBlue makes comeback on OOH with Unlock Phase 1

In OOH News By Pray Jani - June 09, 2020

The brand retains its belief that there are other cost-effective mediums but the impact made by OOH is irreplaceable

Adidas brings Manushi Chhilar as new brand ambassador

In OOH News By M4G Bureau - June 08, 2020

Former Miss World 2017 will inspire more women to embrace fitness, and create a positive social impact through the power of sport

‘Best time for brands to invest in the OOH medium’

In Viewpoints By Bhawana Anand - June 08, 2020

Posterscope’s President APAC, Haresh Nayak shares his take on the unfolding opportunities for the brands and OOH industry in the Unlock Phase 1

‘Tier I OOH market recovery will be gradual, at best’

In OOH News By Bhawana Anand - June 05, 2020

Pawan Bansal, COO, Jagran Solutions expects regional brand participation in OOH to build up only when traffic volumes grow