Results For "brand"
2089 News Found
Kotak Mahindra Bank tests OOH waters with pilot campaign
In Campaigns By M4G Bureau - June 24, 2020
The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative
OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report
In Research By M4G Bureau - June 24, 2020
The report expects that beyond 2021, although larger brands will increase their allocations of budgets to the medium but outdoor advertising will grow slowly
McDonald’s India makes a significant presence in fight against COVID-19
In OOH News By Pray Jani - June 23, 2020
The fast-food brand has launched a series of initiatives to show support during the pandemic
Green printing will be ‘new normal’ in post Covid19 era
In OOH Solutions By Bhawana Anand - June 22, 2020
Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices
‘Brands have the bandwidth to spend much more on OOH’
Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath
OOH will be evaluated in terms of spends & visibility
In Viewpoints By Pray Jani - June 19, 2020
Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience
Consumers more likely to buy from brands with a strong purpose, says Zeno study
In Research By M4G Bureau - June 19, 2020
The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand
CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network
In Digital OOH By Rajiv Raghunath - June 18, 2020
As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way
94% purchasing power of cities available for brands, says Laqshya Media Group study
In Research By M4G Bureau - June 18, 2020
The study says that with India opening up in phases, this is the right time for brands to reboot
Rajnigandha stands tall with innovation during lockdown
In Campaigns By Pray Jani - June 17, 2020
The pan-masala brand gives a tough competition to its competitors with unmissable presence in Guwahati market
