Results For "brand"
2089 News Found
SKODA aims to target Tier III towns with OOH media planning
In OOH News By M4G Bureau - October 28, 2020
Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name
Delhi metro advertising restarts with ‘Khaali Peeli’ movie promotion
In Campaigns By M4G Bureau - October 27, 2020
Spotted at Rajiv Chowk station which is handled by eg. communications, the campaign stands first to appear after DMRC resumed metro services
DMRC invites bid for exclusive advertising rights on Line 8
In OOH News By M4G Bureau - October 22, 2020
The rights will include formats such as static advertisement spaces/ panels, Passenger Information Display (PID) screens inside metro trains and on train exterior by wrapping
Kirtilals focuses on innovative OOH campaign for new store launch
In Campaigns By M4G Bureau - October 22, 2020
Primarily executed on bus shelter media, the campaign captures catchment areas of Chennai
Max Bupa Health Insurance asks people #AbNahiKharidogeToKab? in new campaign
In OOH News By M4G Bureau - October 21, 2020
The BSFI brand has launched a fresh 360-degree brand campaign
Calcutta HC ruling impacts OOH business of eastern India during Durga Puja
In OOH News By Pray Jani - October 21, 2020
According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business
Havas Group India unveils results of Meaningful Brands 2020: COVID edition study
In Research By M4G Bureau - October 20, 2020
The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic
DMRC announces rebate package for OOH media owners till end of 2020
In OOH News By M4G Bureau - October 19, 2020
The rebate beyond December 31, 2020 shall be communicated in due course of time.
Media4Growth to launch 'OOH Dialogues' on Oct 29, first edition on ‘Making Audience Data Talk For OOH’
In OOH News By M4G Bureau - October 16, 2020
The 1st OOH Dialogues event will have the participation of brand marketers, specialist agency heads and professionals, and media owners from the OOH and DOOH segments
Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US
In Digital OOH By Bhawana Anand - October 15, 2020
DOOH has a key place in auto brand media plans