Results For "brand"
2088 News Found
HiveMinds appoints Saurabh Tyagi as Chief Client Officer
In OOH News By M4G Bureau - January 05, 2022
Saurabh has over 18 years of experience across India & South East Asia; he has worked on brands like Unilever, Nestle, Titan, Vodafone etc., in his stints across Publicis, Group M and Madison Media
‘OOH is the best way to connect with local audience’
In Viewpoints By N Jayalakshmi - December 27, 2021
ITeS firm Plaxonic recently rolled out an OOH campaign in Delhi NCR to promote the logo of their upcoming hyperlocal marketplace app Evobee. Shaan Rizvi, CEO & Founder, Plaxonic, talks about the brand’s approach to OOH and how it leveraged the medium, in an interview to N Jayalakshmi.
“OOH has a higher sticky factor compared to other mediums”
In Viewpoints By N Jayalakshmi - December 23, 2021
Somany Ceramics is a brand that has leveraged the out-of-home (OOH) medium in many ways - from hoardings and branded buses that also served as mobile stores; to in-stadium and airport branding. In an interaction with Media4Growth, Minal Somany, Brand Custodian, Somany Ceramics, shares the brand’s experience in the OOH space, the possibilities with it in future and the challenges therein. Read on…
Khushi Advertising forays into movie marketing with exclusive sponsorship rights for KGF Chapter 2
In OOH News By M4G Bureau - December 21, 2021
We are already seeing a lot of interest from brands, says Vishnu Telang, CEO, Khushi Advertising
Luxury brands dominate JCDecaux media in LAX, Miami airports
In OOH News By M4G Bureau - December 17, 2021
These campaigns, running on our vibrant digital screens and larger than life placements are destined to capture the attention of holiday shoppers: JCDecaux
Bacardi to bring Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover
In Digital OOH By Rajiv Raghunath - December 14, 2021
The rum brand will also deploy a fleet of iconic Times Square performers, brand ambassadors and decked out pedicabs who will take to the streets to spread the summer vibes and drum up the excitement in anticipation of the billboard reveal
In-Play company Admix partners Ocean Outdoor to send brands into the metaverse
In Digital OOH By Rajiv Raghunath - December 10, 2021
As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising
Haresh Nayak launches independent venture Connect Network Inc.
In OOH News By M4G Bureau - December 08, 2021
Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad
Adidas inspires young athletes in this art-inspired campaign
In Campaigns By M4G Bureau - December 06, 2021
The brand has teamed up with St+art India Foundation to revamp the basketball court of Mumbai’s St. Andrews High School, and created a larger-than-life canvas to deliver an impactful yet simple message: ‘We See Possibilities, When We Come Together’.
Brands having strong consumer pull prone to high Brand Reputation risk in digital arena, states study
In Research By M4G Bureau - November 30, 2021
Brand Reputation Index (BRIX) measures the risk score of potential frauds and scams that can be done leveraging a brand’s equity