Results For "brand"
2088 News Found
‘Now is the best time to include OOH as part of the media mix’
In OOH News By - February 21, 2022
With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.
Future-proofing DOOH with streaming content
In Viewpoints By - February 15, 2022
Gulab Patil, CEO of Lemma, one of the largest global Programmatic DOOH platforms, shares his insights on the transformative impact of streaming content on DOOH media, and how this medium is assuming an instrumental role in omni-channel communication, preferred by a growing band of leading advertising brands globally.
ITC Media Head Jaikishin Chhaproo to speak at India Talks OOH Conference in Mumbai on March 8
In OOH News By M4G Bureau - February 10, 2022
Jaikishin will be sharing his perspectives on the theme of ‘How OOH can be a greater impact media for brands.’
Brand expert Jagdeep Kapoor, CMD, Samsika Marketing Consultants to speak in India Talks OOH Conference in Mumbai on March 8
In OOH News By M4G Bureau - February 08, 2022
Jagdeep Kapoor will be sharing his perspectives on the theme of ‘How OOH reinforces the marketing muscle of regional & startup brands’
Business Strategist & Angel Investor Lloyd Mathias to address in-person India Talks OOH Conference in Mumbai on March 8
In OOH News By M4G Bureau - February 07, 2022
Lloyd will be sharing his perspectives on how the OOH industry could collectively push their marketing drive, drawing upon his rich experience as a well-known and highly accomplished brand marketer and strategy consultant.
Hivestack, Scentre Group, Tonic Media Network join OMA
In OOH News By M4G Bureau - January 24, 2022
“We are pleased to say that we now represent close to 100 per cent of the Out of Home industry in Australia,” says OMA CEO Charmaine Moldrich
Hong Kong’s healthcare DOOH network Alfaxmedia in tie-up with Hivestack
In Digital OOH By Rajiv Raghunath - January 17, 2022
The partnership will offer brands, agencies and omnichannel DSPs the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack DSP and SSP platforms
In-location experience management platform Raydiant acquires Sightcorp
In Digital OOH By Rajiv Raghunath - January 14, 2022
With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy
Wavemaker India wins media mandate for Tata Consumer Products’ brands in India
In OOH News By M4G Bureau - January 11, 2022
We’re delighted to extend our partnership with Wavemaker for our media mandate, says Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products
T-Mobile US acquires ridershare ad network Octopus Interactive
In OOH News By Rajiv Raghunath - January 11, 2022
Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way to reach consumers