Results For "brand"
2087 News Found
Tata Tea Premium celebrates ‘Odisha’s ‘kadak’ and colourful spirit with 3D projection mapping
In Campaigns By M4G Bureau - April 04, 2022
As part of its recent focus on celebrating local culture, the brand had an iconic 3D Projection Mapping Show on Esplanade Mall, Bhubaneswar, which highlighted Odisha’s rich art forms, architecture and history on the occasion of ‘Utkal Divas’ or Odisha Day on April 1.
‘When you look up at a hoarding, you actually look up to the brand’
In Viewpoints By N Jayalakshmi - April 04, 2022
Large format outdoor advertising is one of the most celebrated uses of advertising space to create stature and impact for a brand, says Shubhranshu Singh, Vice President – Marketing, Domestic and IB, Tata Motors, CVBU, in an exclusive conversation with Outdoor Asia/Media4Growth on the role of OOH as a marketing medium.
Cadbury Dairy Milk partners Mumbai Cricket Association in shining the light on the unsung heroes of cricket - ground staff
In Campaigns By M4G Bureau - March 31, 2022
The campaign created by Ogilvy has the brand highlighting the efforts to treat the ground staff at par with the cricketers, making them the real stars of the tournament with best-in-class travel, accommodation, customised jerseys designed by renowned Fashion Designer Masaba Gupta, throughout the season.
Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’
In Campaigns By N Jayalakshmi - March 30, 2022
Featuring brand ambassador Arjun Kapoor, new multi-channel campaign, which underlines B Fizz as a ‘drink for the brave’, will be amplified across TV, Outdoor, Digital and OTT platforms
The guessing game is back on OOH…
In Campaigns By N Jayalakshmi - March 28, 2022
This BTL teaser campaign by Cupshup for a popular brand manages to build curious buzz across four cities
PhonePe says it with truck art
In Campaigns By M4G Bureau - March 21, 2022
The digital payments brand has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai to promote its insurance products.
Tata Tea Premium celebrates Holi party in Metaverse
In OOH News By M4G Bureau - March 18, 2022
Makes debut in the metaverse world in line with brand’s focus to deliver distinctive customer experiences
Get the A-ha back into OOH: Business Strategist & Angel Investor Lloyd Mathias
In OOH News By M4G Bureau - March 15, 2022
Lloyd Mathias listed out some quick calls for action in his presentation on the theme ‘How marketing can make the difference for media owning business’, in the India Talks OOH conference held in Mumbai.
Building a global approach to OOH audience metrics
In Viewpoints By - March 14, 2022
Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.
“You can’t switch off OOH, it’s always on,” says Brand Guru Jagdeep Kapoor
In OOH News By M4G Bureau - March 14, 2022
Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, kept the audience riveted in his engaging presentation on the theme: ‘How OOH Reinforces the marketing muscle of regional & startup brands’ at the in-person ‘India Talks OOH’ Conference held in Mumbai on March 8.