Results For "brand"
2087 News Found
Brand engagements increase on Chennai Metro network as daily ridership gains greater momentum
In Campaigns By M4G Bureau - April 27, 2022
Top advertising brands include Haier, Chola-MS, ESAF Bank, ChinGari, StoryTel, IDBI, Shield 30, Vodafone Idea, among others
Infrastructure growth, rising income levels make rural areas increasing attractive to brands, say experts
In OOH News By M4G Bureau - April 25, 2022
A Rural Marketing Association of India (RMAI) virtual meet brought forth the factors driving rural market growth
Dabur engages devotees at Kamakhya Devi temple with Rheumatil foot massage camp
In Campaigns By M4G Bureau - April 21, 2022
The brand set up a specially designed Rheumatil foot massage camp near the famous Kamakhya Devi temple in Guwahati on the occasion of Chaitra Navratri, which attracts lakhs of devotees.
Frooti steals the thunder this summer on OOH
In Campaigns By M4G Bureau - April 21, 2022
The high impact OOH campaign for Parle Agro’s iconic brand Frooti has been rolled out by Platinum Outdoor and covers 140 cities across the country.
US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting
In Digital OOH By Rajiv Raghunath - April 20, 2022
Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes
Prakash Arts takes up Associate Sponsorship of Outdoor Advertising Convention (OAC) 2022
In OOH News By M4G Bureau - April 12, 2022
The OOH major has maintained a long-standing brand association with OAC, extending key support to this annual event.
'AOOH helps a brand reach the right people at the right time and at the right moment'
In Viewpoints By N Jayalakshmi - April 11, 2022
As OOH increasingly becomes part of convergence, Audio OOH (AOOH) could well become an integral part of it. In an exclusive conversation with Media4Growth/Outdoor Asia, Ryan Fuss, Senior Vice President Global Media Solutions, Stingray talks about the relevance of AOOH as a marketing medium for brands.
Srishti Group bags ad display rights at key locations inside Chennai International Airport
In OOH News By Rajiv Raghunath - April 08, 2022
As a strong votary of DOOH media, Srishti Group will have all its media assets in the digital format, catering mainly to the domestic air passengers who are the target audiences for most advertising brands
‘OOH is a very important touchpoint through which we can reach our consumers’
In Viewpoints By N Jayalakshmi - April 06, 2022
In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.
Parryware reinforces ‘Always in Fashion’ brand positioning with ‘YouRooms’
In OOH News By M4G Bureau - April 06, 2022
The 360 degree campaign is being activated on leading national and regional TV channels, popular radio channels across different cities, OOH, Social media, OTT platforms and other digital platforms.