Ocean Outdoor, LandVault launch world’s 1st Web 3 metaverse DOOH package

In Digital OOH By Rajiv Raghunath - October 03, 2022

Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium products and tech brands.

‘Brands & agencies see value in transit media advertising’

In Gallery By - October 03, 2022

Alexei Tarasov, CEO of TMG, Russia’s largest transit media operator in a fireside chat with Rajiv Raghunath.

OUTFRONT Media unveils innovative Melograno campaign in San Diego

In OOH News By Rajiv Raghunath - September 30, 2022

The media sites selected for the campaign are in close proximity of the brand’s outlets

HMRTC invites e-bids for exclusive ad, station naming, train branding rights on Gurugram’s Rapid Metro network

In OOH News By Rajiv Raghunath - September 30, 2022

Bids to be submitted by October 21, 2022

Lufthansa campaign takes off on a new note

In Campaigns By M4G Bureau - September 29, 2022

Resonating with the post-pandemic mood, the brand has used the tagline ‘Time for some new horizons’ in its new campaign that was spotted in Mumbai.

Screaming fest at McDonald's Singapore !

In Campaigns By M4G Bureau - September 28, 2022

The brand has rolled out an interactive digital board at Funan Mall in Singapore, wherein dinners are asked to shout as loudly as they can to win a free chocolate ice cream cone from McDonald's.

PNB woos TG with brand splash on Delhi Metro

In Campaigns By M4G Bureau - September 28, 2022

For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.

DOOH evolving to be an engagement medium

In Digital OOH By Prantika Ghosh - September 23, 2022

The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.

How Square Yards went conversational with a wink

In Campaigns By Prantika Ghosh - September 14, 2022

With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a quirky conversational campaign that managed to create quite a stir and high recall among the target audience.

Delfrez comes up with a unique activation at Thiruvananthapuram during Onam

In OOH News By Prantika Ghosh - September 13, 2022

The brand teamed up with BMeG to give away surprise gift hampers to passengers.