Results For "brand"
2087 News Found
Vodafone - Escalated Branding
In Gallery By - December 10, 2013
Taking their 'Made For You' campaign one step ahead, Vodafone uses escalator branding, a new OOH medium which was executed by CASHurDRIVE. This was seen on the escalator at GIP Mall, Noida.
Ambuja Cement builds connect at Odisha's Bali Yatra
In OOH News By Nabamita Chatterjee - December 10, 2013
By combining Brand Pillars and Customer Guidance Camp, the brand reached out to 20 lakhs of people in seven days.
It's an Emami mela out there!
In Campaigns By Bhawana Anand - December 10, 2013
The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.
'Cost per reach analysis key for OOH spends'
In Viewpoints By M4G Bureau - December 10, 2013
Sujay Kutty - Executive Vice President & Business Head, Zee Bangla, tells Outdoor Asia what can drive the brand's OOH spends in West Bengal, while sharing his OOH experience in the state.
HT's visibility drive for Leadership Summit
In Campaigns By Bhawana Anand - December 09, 2013
Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.
Good Knight goes on a rural drive
In OOH News By VJ Media Bureau - December 06, 2013
Godrej has gone on a major promotional drive for its brand Good Knight's low smoke coil in the rural markets of Maharashtra.
'OOH should be innovative, engaging and participative'
In Viewpoints By M4G Bureau - December 06, 2013
Till the time the audience does not connect with the brand, they will never be able to understand its potential, says Jimmy Tangree, Station Head, Red FM as he shares the brand's OOH experience in West Bengal with Outdoor Asia.
'Digital and innovations key to higher OOH spends'
In Viewpoints By M4G Bureau - December 05, 2013
Anand Sahai, Business Head - Vodafone Bengal, tells Outdoor Asia how OOH works for the brand in West Bengal and what are still needed in order for the OOH spends to go up in the state.
'Judicious mix of formats leads to better output'
In Viewpoints By M4G Bureau - December 05, 2013
Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.
'Research and technology will take the medium ahead'
In Viewpoints By M4G Bureau - December 03, 2013
In a chat with Outdoor Asia, Arpita Menon, Executive VP and Head Media Planning & Buying - Star TV, shares the brand's approach to Out of Home advertising and the challenges therein. Read on…