Results For "brand"
2087 News Found
San Diego-based GDX Studios onboards Amanda Byrd as Director of Growth
In OOH News By M4G Bureau - April 24, 2023
The marketing veteran refocuses speciality to experiential marketing industry as brands continue to invest in IRL (in real life) experiences
It’s our endeavour to create great aesthetics around the brand journey
In Gallery By - April 21, 2023
Col. Shubhodoy Mukherjee, Chief Executive Officer at Mumbai Metro One shares his outlook on the metro rail network’s approach to grow the non-fare revenue inflows, and innovative initiatives for expanding the advertising activities in this space, in an exclusive interview with Media4Growth.
‘Our Machine Learning & AI powered DSP delivers best RoI to brands’
In Viewpoints By Rajiv Raghunath - April 17, 2023
Ben Elliott, Director - Advanced TV & DOOH of Toronto-based StackAdapt states that the platform was built from the beginning with AI as the brains which puts the company at a distinct advantage over other programmatic platforms. Edited excerpts of the interview with Rajiv Raghunath.
‘Even a modest increase in DOOH screens will lead to a burgeoning pDOOH industry’
In Digital OOH By M4G Bureau - April 13, 2023
“Working with numerous brands and launching over 500+ programmatic DOOH campaigns has proven that this is a reality, that it has been tested,” asserts Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath.
Podhigai Ads wins exclusive Kochi Metro train branding rights up to 7 years
In OOH News By M4G Bureau - April 11, 2023
The exclusive advertising rights include metro train’s interior and exterior branding options which include exterior coach full wrap, interior panels options like posters, stickers and digital screens and many more
JCDecaux partners with fashion giant GAP for Mumbai metro campaign
In Campaigns By M4G Bureau - April 11, 2023
The American fashion brand capitalized on Mumbai metro's advertising potential to promote it's spring-summer collection.
‘Mumbai OOH has the potential to grow at 15% YoY’
In Viewpoints By M4G Bureau - April 10, 2023
The future of OOH in Mumbai will be driven by audience measurement, ad tech and an increased interest in DOOH, says Junaid Shaikh, MD, Roshanspace Brandcom in an exclusive interview with Media4Growth.
Shell USA acquisition of Volta is now complete
In OOH News By M4G Bureau - April 05, 2023
Brandt Hastings, formerly Chief Commercial Officer of Volta, will lead the Volta business
Mustufa Arsiwalla appointed as CMO, Britannia Bel Foods
In OOH News By M4G Bureau - April 04, 2023
Mustufa has been a seasoned consumer marketer and brand strategist with over 17+ years’ experience in leading brand building and marketing campaigns across diverse categories.
Y Srinivas Raju, Head of Data & Strategy, Posterscope India moving on
In OOH News By M4G Bureau - March 31, 2023
Srini has had a decade long stint with the company