Gionee creates cluster branding in Kolkata's Salt Lake

In Campaigns By Nabamita Chatterjee - September 30, 2014

Enkon has used various formats for the campaign including pole kiosks, traffic signal booths, traffic stands, bus-shelters and hoardings

Tata DOCOMO retains Milestone Brandcom as its OOH agency

In OOH News By Bhawana Anand - September 27, 2014

The agency also bagged the outdoor media mandate for two additional regions -- Delhi & Rajasthan circles

Dollar rolls out 360 degree OOH campaign during Durga Puja

In Campaigns By Nabamita Chatterjee - September 27, 2014

The brand has used a wide variety of OOH formats for the campaign that includes traditional banners, hoardings, high rise cut- outs, cantors, etc.

Laqshya executes Cleartrip campaign at Hyderabad International Airport

In Campaigns By Jubilee Cardozo - September 25, 2014

The campaign involved branding as many as 1,200 seat-backs in the waiting halls of Security Hold Areas of both domestic and international terminals

Digital music company Saavn tunes into the outdoor

In Campaigns By Jubilee Cardozo - September 23, 2014

Bright Outdoor Media executed the brand's 30-day campaign in Mumbai

Gionee breaks clutter in the outdoor with large displays

In Campaigns By Bhawana Anand & Jubilee Cardozo - September 12, 2014

In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on the Airport Express Line managed by JCDecaux India. Bright Outdoor Media has executed the brand's campaign in Mumbai

OOH delivers the multiplier effect: Samir Miglani

In Viewpoints By M4G Bureau - September 12, 2014

Telecom major Uninor has continually reposed immense faith in the OOH media to connect with its target audience. In recent years the brand has leveraged the outdoor media in a big way to build its presence in the non-metro cities. Samir Miglani, Head- Brand & Marcom, Uninor, talks about the unique strengths of the outdoor media and the brand's approach to the medium.

Brand Promotions executes Bustlemania on-ground event

In OOH News By VJ Media Bureau - September 10, 2014

Automobile major Datsun was the lead partner for the event while Phoenix Market City in Mumbai was the venue partner

A Season of Opportunities

In OOH News By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

Blackberry dials into youth at Malhar Festival

In OOH News By Bhawana Anand - September 02, 2014

The brand engaged with the youth in multiple ways at the festival to showcase the smartphone's features