A ready reference point by OOH industry will justify spends of the brands

In OOH News By Nabamita Chatterjee - March 23, 2016

A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.

DMRC wrappings lure travellers for a snack time

In OOH News By Satarupa Chakraborty - March 21, 2016

Popular snacking brands Kurkure and Bingo recently rode the DMRC almost simultaneously to woo the travelling snack lovers of Delhi.

Brands should tap the TG of this emerging region: Rajeeb Bhattacharya

In OOH News By Nabamita Chatterjee - March 18, 2016

Speaking at the East Talks OOH conference in Kolkata, Rajeeb Bhattacharya, East & South, Kinetic India highlighted that brands have great opportunity to tap these markets as most of the states in this region are growing at a very rapid pace.

Novelty is essential for brand campaigns: Satabdi Ghosh

In OOH News By VJ Media Bureau - March 17, 2016

Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of Outdoor industry

Carat India wins media mandate for Columbia Asia Hospital

In OOH News By Satarupa Chakraborty - March 14, 2016

Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.

Arena Media wins the integrated media mandate for Bagrry's

In OOH News By Satarupa Chakraborty - March 08, 2016

Arena Media bags the integrated media mandate of FMCG brand Bagrry's that will include the brand's OOH practices. The account will be handled from Arena's Gurgaon office.

Vodafone's high decibel 4G brand activation in Delhi and Mumbai

In Campaigns By Satarupa Chakraborty - March 08, 2016

Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH

"We are always open to innovations in our OOH campaigns"

In Viewpoints By M4G Bureau - March 04, 2016

UNIBIC believes in planning its OOH campaigns to create an instant impact on the customers and also make sure to register the brand in their mind for a longer period.

Goodricke warms up Kolkata Book Fair with life-sized teacups

In Campaigns By Satarupa Chakraborty - February 29, 2016

Leading tea brand Goodricke taps a potential TG at the legendary Kolkata Book Fair 2016 by creating dramatic installations of teacups and teapot.

LeEco makes its entry through high decibel OOH campaign

In Campaigns By Satarupa Chakraborty - February 24, 2016

LeEco rolled out a large sized outdoor campaign using all possible outdoor media formats and street furniture along with airport and mall branding in all major Indian cities. The campaign was executed by MOMS.