Varun Dhawan to sport Lux Cozi in the outdoor

In OOH News By Nabamita Chatterjee - February 07, 2017

The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which will be followed by aggressive print and TV advertising.

Organic India makes a strong case for'Healthy Conscious Living'

In Campaigns By VJ Media Bureau - February 06, 2017

Milestone Brandcom conceptualised and executed the 6-city innovative campaign

Union Budget 2017-18 likely to spur consumer spends

In OOH News By VJ Media Bureau - February 02, 2017

A positive net impact on consumer spends could turn around the brand advertising spends, including OOH spends

BFSI brands go big at Amritsar, Chandigarh airports to connect with NRIs, high flyers

In OOH News By Satarupa Chakraborty - February 01, 2017

Banking on the NRI season, BFSI brands like Standard Chartered, State Bank of India, IDBI, Axis Bank, Bank of Baroda, United India Insurance, Oriental Insurance and LIC have unfurled several high-decibel campaigns at the two airports. Orango Solutions has executed most of these campaigns

Gionee boards 10 Go Air aircraft with eye-catching overhead branding

In Campaigns By Satarupa Chakraborty - January 31, 2017

Leading OOH firm Atin OOH has executed this campaign that will run for 2 months

Beijing JHF Technology moving to much larger manuf. facility, new demo centre coming up in Bangkok

In OOH News By VJ Media Bureau - January 27, 2017

At a recently held international press meet in Bangkok, the company laid out its growth plans and brand positioning, in sync with its goal of becoming a $250 million company by 2018

DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8

In OOH News By Satarupa Chakraborty - January 24, 2017

In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand Supertech have won rights at one station each.

Zee tunes into salons & gyms in small towns

In OOH News By Satarupa Chakraborty - January 20, 2017

Vritti-I-Media has executed the branding exercise

Vijas Digital evangelising digital wall painting in rural OOH space

In OOH News By Satarupa Chakraborty - January 17, 2017

Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available

Gionee in high tempo at Sunburn Festival in Pune

In OOH News By Satarupa Chakraborty - January 17, 2017

Gionee undertook extensive venue branding at the music festival and conducted a variety of contests that engaged the large audience there. Rapport Outdoor executed the branding initiatives