Results For "brand"
2089 News Found
Global outdoor ad market to grow at 4.5% CAGR over 5 years
In Digital OOH By M4G Bureau - March 15, 2017
Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.
Fortune Kachi Ghani Pure Mustard Oil strikes at the root of adulteration
In OOH News By M4G Bureau - March 14, 2017
Adani Wilmar engaged Mumbai-based Kruti Promotions to execute the unique brand activation programme
High-decibel sports events create compelling in-stadia branding opportunities
In OOH News By Rajiv Raghunath - March 06, 2017
As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero Group, BSNL, Bharti Cement, Wild Stone, Britannia Good Day, IDBI Federal and Servo. Dalmia Cement branded the two giant electronic scoreboards above the sight-screens.
Ansible launches MDEX; Amazon, Tata Motors, Hyundai most mobile ready Indian brands
In OOH News By M4G Bureau - March 01, 2017
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
Oppo makes a big impression at IGIA with expansive F1s Selfie Expert campaign
In Campaigns By Satarupa Chakraborty - February 23, 2017
The smartphone brand took over the most vantage, premium sites at T3 & T1 to showcase its compelling camera phone to a large high-flying target audience
Apex Ultima Protek steals the thunder in the outdoor
In Campaigns By M4G Bureau - February 23, 2017
MOMS Outdoor Media Solutions planned and executed the 2-3 week OOH campaign that hit the streets in 14 cities across the country, with the tagline"Baarish Aane Do†communicated in the local vernacular. The effervescent Bollywood icon Ranbir Kapoor, brand ambassador of Asian Paints' Apex Ultima Protek, featured prominently in the creatives.
All eyes on Tube advertising in the UK
In Digital OOH By M4G Bureau - February 20, 2017
Exterion Media reveals why London Underground commuters are great targets for new brands
Saloni Mustard criss-crosses West Bengal with bus branding
In Campaigns By Satarupa Chakraborty - February 15, 2017
Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes
Fanta leaves an orange splash on Chennai Metro
In Campaigns By Satarupa Chakraborty - February 14, 2017
The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds the ad rights on Chennai Metro.
Central calls out to brands to leverage its mall space & assets
In OOH News By Satarupa Chakraborty - February 10, 2017
Central is perhaps the first to come up with an interactive website www.centralbrandspaces.in for handling queries on brand space more efficiently