Results For "brand"
2089 News Found
GingerCup promotes inventive paper cup branding
In OOH News By Bhawana Anand - January 18, 2018
The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on board flights and trains, on college campuses, at corporate houses, and inside hospitals
Vodafone paints the town red during Uttarayan
In Gallery By M4G Bureau - January 17, 2018
Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills
Saatchi & Saatchi wins Expedia global creative mandate
In OOH News By M4G Bureau - January 17, 2018
The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor
Asian Paints planning onground activities
In OOH News By M4G Bureau - January 17, 2018
With #HomesNotShowrooms Asian Paints is instilling empathy and meaning into decor in order to inspire people to lead richer lives at home; the brand has been involved in various CSR initiatives like painting different outdoor locations
Vodafone paints the town red during Uttarayan
In Campaigns By M4G Bureau - January 16, 2018
Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills
Knorr soups up the Italian flavour
In Campaigns By M4G Bureau - January 15, 2018
The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to connect with young people on the move
‘Digital OOH can definitely engage consumers’
In Viewpoints By Bhawana Anand - January 15, 2018
UNIBIC has time to time taken the OOH route to strengthen its presence in the addressable markets that are predominantly in the southern region. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising:
IDBI Federal Life sprints the Marathon on Kolkata Metro
In Campaigns By Ria Banerjee - January 13, 2018
The life insurance brand has opted for exterior branding of Kolkata Metro trains, executed by Incoda Media Services, to promote the IDBI Federal Life Insurance Kolkata Full Marathon that will be held on Feb 4
Vodafone to hit the OOH streets soon with Cheeka and friends
In OOH News By M4G Bureau - January 11, 2018
The outdoor campaign will talk about the vast network the brand has been built over the years; the outdoor campaign is expected to go live in about a fortnight featuring the Cheeka Army
Paytm Metro criss-crosses Gurugram to promote Metro recharge
In Gallery By M4G Bureau - January 10, 2018
Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service