Interspace Communication to lead Polycab's brand refresh OOH campaign in the South market

In Campaigns By M4G Bureau - October 17, 2023

The campaign spanned across prominent cities, including Hyderabad, Chennai, Bangalore, and Kochi.

Platinum Outdoor creates outdoor campaign for D'Decor's new brand launch - 'FabriCare'

In Campaigns By M4G Bureau - October 16, 2023

The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.

‘Brands & agencies are pushing operators for deeper insights’

In Gallery By - October 16, 2023

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

Kazakhstani mobile operator Altel reclaims market leadership with pathbreaking AI-powered ‘Just Like You’ campaign

In Campaigns By Rajiv Raghunath - October 11, 2023

BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.

MTV Roadies – Karm ya Kaand joins forces with Maharashtra Highway Traffic Police for innovative road safety campaign

In Campaigns By M4G Bureau - October 09, 2023

500 Roadies-branded helmets given away to riders

UK’s 75Media appoints Joel Turner as commercial director

In OOH News By M4G Bureau - October 04, 2023

In his new role Joel will be responsible for developing 75Media’s proposition and delivering on the business’ vision of being the number one billboard network for brands in the UK

CMC Invest (Singapore) unveils innovative campaign on Clear Channel bus shelter media

In Digital OOH By Rajiv Raghunath - September 28, 2023

“Our bus shelters serve as a versatile canvas that allow brands to explore boundless creativity,” says Cheryl Loon, Senior Marketing Manager, Clear Channel Singapore.

‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’

In Gallery By - September 27, 2023

Pawan Bansal, Chairman, Indian Outdoor Advertising Association speaks about the apex body’s plans for deeper engagements with policy makers & regulators, brand marketers & specialist agencies, in an interview with Rajiv Raghunath.

Podhigai Ads amplifies Zebronics brand connect and visibility through colourful Kochi Metro train branding

In Campaigns By M4G Bureau - September 21, 2023

The campaign is a part of the brand’s continued effort to celebrate and connect with a young and free-spirited audience.

Bajaj Almond Drops Hair Oil challenges conventional haircare routine with ‘Ban Ja Toofani’ campaign

In Campaigns By M4G Bureau - September 15, 2023

The 33-day long campaign saw the brand style over 15,000 women across 100 villages in UP while post-campaign sales exceeded market expectations as well.