Results For "brand"
2089 News Found
Red Bull makes a strong case for work-life balance
In Campaigns By Bhawana Anand - August 06, 2018
The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage
Vivo strikes a chord with young audiences on TagTalk network
In Digital OOH By M4G Bureau - August 03, 2018
TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers
Sell solutions, not just sites: Raghav Subramanian & Habeeb Nizamudin
In OOH News By M4G Bureau - August 02, 2018
Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted
Native content will make OOH more engaging: Brendon Cook
In Digital OOH By M4G Bureau - August 01, 2018
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
Metrics, creative focus will augment OOH advertising: Brand marketers
In OOH News By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank
Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas
In OOH News By Bhawana Anand - July 31, 2018
CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications
14th Outdoor Advertising Convention begins in Mumbai
In OOH News By Bhawana Anand - July 27, 2018
The two-day convention has drawn the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and solution providers
OAC 2018 in Mumbai tomorrow
In OOH News By M4G Bureau - July 26, 2018
The 2-day convention will be addressed by accomplished corporate leaders, brand marketers & planners
Piramal Realty promotes affordable housing
In Campaigns By M4G Bureau - July 26, 2018
Executed by MOMS agency, the brand targets Mumbai city through key arterials routes, highway and junctions
Cars24 invites customers to sell 2nd hand cars at a go
In Campaigns By M4G Bureau - July 25, 2018
Milestone Brandcom executed the campaign using a mix of large format billboards, bqs, bus media, unipoles and gantries