‘OOH delivers high brand recall’

In Viewpoints By Bhawana Anand - October 08, 2018

Ulf Smedberg, Country Marketing Manager – IKEA India, speaks about how OOH helped the iconic brand to build an awe-inspiring imagery of its India debut

Chennai Metro PSD formats gaining traction

In OOH News By Bhawana Anand - October 08, 2018

Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands

Festive spirit lights up Mumbai mall media

In OOH News By Shradha Mishra - October 08, 2018

Mall media, like large formats in the city, are attracting a slew of advertising brands

Festive season renders a new dash of colours to Mumbai OOH

In Campaigns By Shradha Mishra - October 05, 2018

Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands

FoodPanda tempts masses with food celebration

In Campaigns By M4G Bureau - October 03, 2018

The biggest food party is being prompted by a humongous OOH drive with strategic cluster branding in different cities

SF Sonic Batteries renews Bengaluru FC Tie-up

In OOH News By M4G Bureau - October 01, 2018

The brand will leverage the alliance through in-stadia branding and on ground activations

FIITJEE co-branding of IIT Delhi metro station temporarily removed

In OOH News By M4G Bureau - October 01, 2018

The co-branding has been temporarily removed until the size of the disclaimer related to the co-branding has been decided upon

INOX checks into Coimbatore airport for launch promo

In Gallery By Bhawana Anand - September 29, 2018

In association with Times OOH, INOX Movies placed branded boxes on the baggage conveyer belt at the Coimbatore airport to catch the attention of passengers collecting their luggage

JCDecaux unveils The Kensington, a unique, sculptural digital canvas

In Gallery By - September 28, 2018

Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London

Skinn by Titan wafts gently in the outdoors

In Gallery By M4G Bureau - September 28, 2018

OMI, the outdoor agency arm of Laqshya Media Group, has executed the multi-city brand campaign