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737 News Found

'OOH is ideal for hyper-localising campaigns'
'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

Baggit inspires women to'Play The Life Game!'
Baggit inspires women to'Play The Life Game!'

In Campaigns By VJ Media Bureau - May 05, 2015

The brand has launched an outdoor campaign in Mumbai, Delhi, Bangalore and Hyderabad to showcase its range of bags

Liva mesmerises onlookers with its fluidity
Liva mesmerises onlookers with its fluidity

In Campaigns By VJ Media Bureau - May 04, 2015

Street Talk drapes the outdoor in Mumbai, Delhi and Bangalore with Liva campaign

Magicbricks reinforces local connect with tactical rollouts
Magicbricks reinforces local connect with tactical rollouts

In Campaigns By Bhawana Anand - April 27, 2015

Relevance, localisation and topicality of the medium are central to the campaign

Kotak Mahindra Bank launches high-decibel OOH campaign post merger
Kotak Mahindra Bank launches high-decibel OOH campaign post merger

In Campaigns By VJ Media Bureau - April 16, 2015

MOMS planned ubiquitous presence for the bank in the outdoor to create an impactful impression in the minds of Kotak Mahindra and ING Vysya customers

Urban Ladder: From online to outdoor
Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

RBI rolls out pilot awareness campaign at Patna Railway Junction
RBI rolls out pilot awareness campaign at Patna Railway Junction

In Campaigns By Nabamita Chatterjee - March 30, 2015

The OOH campaign, executed by Century Group of Companies, cautions passengers about fake currency notes and how to identify them

BMRC invites bids for ad rights on Reach–2 & Reach 4-A lines
BMRC invites bids for ad rights on Reach–2 & Reach 4-A lines

In OOH News By VJ Media Bureau - March 25, 2015

Bangalore Metro Rail Corporation Ltd (BMRCL) has invited bids for selection of a licensee for advertisement on piers and portals from Magadi Road Metro Station to Mysore Road Metro Station along the Reach-2 of Namma Metro Stations and Banashankari Metro Station to Yelachanahalli Metro Station along the Reach 4A of Namma Metro Stations

Jagran Solutions wins a metal at RMAI's Flame Awards
Jagran Solutions wins a metal at RMAI's Flame Awards

In OOH News By VJ Media Bureau - March 24, 2015

The brand activation agency bagged a bronze for the'Arogya Rath' campaign in the category'Best Social Development Campaign of the Decade'.

Leading tourism boards attract urban audience through outdoor
Leading tourism boards attract urban audience through outdoor

In Campaigns By Bhawana Anand - March 20, 2015

Running successful campaigns in New Delhi, tourism boards like South Africa, Uttar Pradesh and Daman & Diu have very consciously selected the OOH medium to match their TG.

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