Australia's oOh!media, CommBank collaborate to use real client data for campaign

In Digital OOH By Rajiv Raghunath - March 28, 2017

Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign. They are appearing on over 1,100 of oOh!'s digital screens in CBD office towers, cafés, airports, retail centres and on large format roadside billboards.

Urban development ministry sets the stage for national outdoor advertising policy

In OOH News By M4G Bureau - March 20, 2017

Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development

Fiat's Urban Cross slips into cruise mode on OOH tracks

In Campaigns By Satarupa Chakraborty - March 14, 2017

Ecosys OOH planned and executed the high-decibel campaign

Skipper hits the streets to showcase its water pipes

In Campaigns By Nabamita Chatterjee - March 01, 2017

The campaign covered West Bengal (Kolkata, Siliguri, Malda, Bankura, Birbhum, Bardhaman, Midnapore ,Murshidabad and 24 Parganas), Delhi NCR, Telengana, Punjab, Bihar and Gujarat

RBL Bank reinforces'Apno Ka Bank' proposition, promotes cashless transactions

In Campaigns By M4G Bureau - February 28, 2017

MOMS Outdoor Media Solutions, planned and executed 10-15 day campaign.

KMC awards rights for new LED boards to Selvel Advertising, Enkon, P.K. Advertising

In OOH News By Nabamita Chatterjee - February 13, 2017

Selvel has won the rights for 11 LED boards while Enkon received 5 and P.K. Advertising got rights for 3 LED boards installation in the city of Kolkata

Ola turns the spotlight on star drivers

In Campaigns By Satarupa Chakraborty - February 02, 2017

Ecosys OOH has planned and executed the 6-city innovative campaign

BFSI brands go big at Amritsar, Chandigarh airports to connect with NRIs, high flyers

In OOH News By Satarupa Chakraborty - February 01, 2017

Banking on the NRI season, BFSI brands like Standard Chartered, State Bank of India, IDBI, Axis Bank, Bank of Baroda, United India Insurance, Oriental Insurance and LIC have unfurled several high-decibel campaigns at the two airports. Orango Solutions has executed most of these campaigns

Beijing JHF Technology moving to much larger manuf. facility, new demo centre coming up in Bangkok

In OOH News By VJ Media Bureau - January 27, 2017

At a recently held international press meet in Bangkok, the company laid out its growth plans and brand positioning, in sync with its goal of becoming a $250 million company by 2018

Central showcases its experiential retail through OOH prism

In Campaigns By Satarupa Chakraborty - January 25, 2017

Central, after rebooting its retail design into HD experiential one, has launched a powerful OOH campaign in Delhi and Bengaluru. Street Talk has executed the campaign in Bengaluru.