Higher cost of advertising will drive away business

In OOH News By Bhawana Anand - September 24, 2019

Junaid Jaleel, Executive Director of Jay N Jay Kozhikode says the Kerala State Govt’s move to ban use of PVC flex for publicity has struck at the root of OOH business

Adda52.com launches OOH led Campaign #BanaoDimaagKoAmeer

In OOH News By M4G Bureau - September 23, 2019

With new campaign, the brand wants to connect with people from all walks of life through extensive outdoor promotions

Roland launches digital direct printing on textile Printer

In OOH Solutions By Bhawana Anand - September 19, 2019

Texart RT-640M, a multi-function large format machine is capable to print on banners, flags, soft signage and backlit media

SPIA to launch month-long protest against state ban on PVC flex

In OOH News By Bhawana Anand - September 19, 2019

It would be a silent protest to prevail upon the state government to withdraw the ban on PVC flex for advertising and other displays

Airtel Payments Bank’s Shivam Ranjan joins Motorola Mobility India

In OOH News By M4G Bureau - September 18, 2019

Shivam will be responsible for sales & marketing efforts at Motorola

'Mission Over Mars' promos kicked off with a bang

In Campaigns By M4G Bureau - September 17, 2019

In association with Bright Outdoor Media, OTT brand ALT Balaji captures the imagination of the masses with innovative hoardings to promote its new show

Doctor knows best, says SRL Diagnostic

In Campaigns By M4G Bureau - September 09, 2019

The new brand compliments its digital campaign with outdoor hoardings to drive home the message

Kerala OOH industry seeks time for transition to green media

In OOH News By Bhawana Anand - September 05, 2019

The industry has proposed a phase-wise adoption of green media

‘Urbanization is a huge benefit for the OOH industry’

In Gallery By - September 03, 2019

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019

PVC flex a no-go in Kerala, govt permits only recyclable media for advertising and publicity

In OOH News By Bhawana Anand - September 03, 2019

Awareness building key to going green at full scale