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‘Brands have the bandwidth to spend much more on OOH’
Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath
OOH will be evaluated in terms of spends & visibility
In Viewpoints By Pray Jani - June 19, 2020
Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience
‘Branded masks will be like walking billboards’
In Viewpoints By Bhawana Anand - June 11, 2020
Smarth Bansal, DGM Product & Brand, ColorJet talks about the new venture Oxyvent
‘Tier I OOH market recovery will be gradual, at best’
In OOH News By Bhawana Anand - June 05, 2020
Pawan Bansal, COO, Jagran Solutions expects regional brand participation in OOH to build up only when traffic volumes grow
Interactive technologies add new dimensions to experiential marketing
In OOH News By Bhawana Anand - June 01, 2020
Industry experts share their viewpoints on ‘The Next Pivot’ in a webinar hosted by The Advertising Club Bangalore
‘Amphan’ sends West Bengal, Odisha OOH into a tailspin
In OOH News By Ria Banerjee - May 26, 2020
Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation
Network Media Solutions planning for audio advertising beyond transit locations
In OOH News By Pray Jani - May 20, 2020
The OOH firm is also planning to ramp up its creative solutions for clients
Khanna Gems to bank on conventional OOH
In OOH News By Bhawana Anand - May 19, 2020
Social distancing norms will likely reduce consumer attention on media at airports, malls, Metro networks: Aaradhya Khanna, CMO, Khanna Gems
Torrent Advertisers reaches out to East Coast Railways with license fee waiver and other pleas
In OOH News By Ria Banerjee - May 18, 2020
The Bhubaneswar-based OOH firm has also approached the municipal bodies for payment of dues in instalments
Colorjet launches Oxyvent, a designer face filter brand
In OOH Solutions By M4G Bureau - May 15, 2020
Colorjet earmarks Rs. 25 Million on technology for Oxyvent Face Filters launch amid pandemic crisis
