Wavemaker retains L'Oreal India media mandate

In OOH News By M4G Bureau - May 25, 2021

Retaining L’Oreal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts: Ajay Gupte, CEO – South Asia, Wavemaker.

Rural Marketing Association of India announces new leadership

In OOH News By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

If it’s about OTS, let’s go for it

In Viewpoints By M4G Bureau - April 26, 2021

Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH

TV9 Bangla goes big on OOH to promote election show

In Campaigns By M4G Bureau - April 23, 2021

The quarter - 2 month long campaign uses a mix of media assets including hoardings, airport static & digital screens, and LED screens to promote TV9 Bangla’s election based programme ‘Bongo Juddho’.

Tiger Party’s GOTIGER platform simplifies buying, selling, management of DOOH media

In Digital OOH By Rajiv Raghunath - April 21, 2021

The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.

Kotak Mahindra Bank promotes loan offer with scale & style

In Campaigns By M4G Bureau - April 08, 2021

KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly launched water media in the form of a display at the Bandra-Worli Sea Link.

Ocean Outdoor creates city centre wildlife corridors across its OOH estate

In Digital OOH By M4G Bureau - April 07, 2021

Urban wild belts and insect hotels will encourage biodiversity.

Viacom18 appoints Sagnik Ghosh as Business Head - COLORS Bangla

In OOH News By M4G Bureau - April 07, 2021

Sagnik comes with over 2 decades of experience panning Media and has led Star Jalsha and Star Bharat to leadership positions in their respective markets.

Kotak Mahindra rolls out multicity OOH campaign

In OOH News By M4G Bureau - March 26, 2021

The outdoor campaign has been conceptualised by Cartwheel Consultancy focusing on 6.65% p.a. – Kotak’s home loan interest rate.

Skyrams executes SBI Home Loans campaign in Coimbatore

In Campaigns By M4G Bureau - March 24, 2021

The campaign was unfurled on bqs media at prominent locations on the city.