Results For "auto"
153 News Found
Brand Promotions executes Bustlemania on-ground event
In OOH News By VJ Media Bureau - September 10, 2014
Automobile major Datsun was the lead partner for the event while Phoenix Market City in Mumbai was the venue partner
Dr. Fixit protects auto passengers from rain
In OOH News By Bhawana Anand - August 13, 2014
MOMS has branded over 1,000 autos in the western suburbs of Mumbai with the brand message'Paani Roke'
DDB Mudra North appoints Subhashish Dutta as Senior Creative Director
In OOH News By VJ Media Bureau - August 12, 2014
Dutta has diverse experience in various categories spans from Consumer Durables, Telecom, Automobiles and Hair-Care to Social Advertising
MTS travels around Delhi with auto branding
In Campaigns By Bhawana Anand - July 29, 2014
As a part of the campaign, drivers of MTS branded autos were given MTS branded handsets
Kolkata's Iswar Sankalpa boards auto to run UMHP campaign
In Campaigns By Nabamita Chatterjee - July 21, 2014
The initiative illustrates how social messages can be effectively communicated through OOH
Engagement is key to effective OOH advertising: Brand leaders
In OOH News By Bhawana Anand - July 15, 2014
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
In OOH News By VJ Media Bureau - July 09, 2014
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)
OOH is much more than hoardings: Sudeep Narayan
In OOH News By VJ Media Bureau - July 08, 2014
Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:
