Results For "auto"
153 News Found
Hyundai Motor India rides into rural markets with a caravan & compelling offers
In Campaigns By M4G Bureau - October 11, 2017
The auto major has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India
Hyundai taking its ‘Safe Move Phase 3’ to malls, schools
In Campaigns By Bhawana Anand - September 29, 2017
The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games
Five Trends for OOH In 2016
In Gallery By - August 31, 2017
Naren Patel, CEO, Primesight speaks about Audience selling, Layering, Automation, Media owner cross-fertilisation & OOH as a next growth medium
“Moving, interactive hoardings can spur more innovations”
In Viewpoints By Satarupa Chakraborty - August 08, 2017
Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:
“Amalgamation of digital and traditional OOH is the future”
In OOH News By Nabamita Chatterjee - July 29, 2017
Naren Patel, CEO, Primesight, UK throws light on ‘How digital technologies, automation are driving OOH growth’ at OAC, 2017
Posterscope launches OOHZONE media planning tool
In OOH News By M4G Bureau - June 23, 2017
The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.
TDI International gears up for media expansion at Kashmere Gate Delhi Metro station
In OOH News By Bhawana Anand - May 11, 2017
Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.
Hyundai plans iconic sites at Goa & Kochi airports, to acquire 250 sites in Tier II & III cities
In OOH News By Satarupa Chakraborty - May 05, 2017
The automobile major is focused on increasing its brand visibility at the airports and in the Tier II & III cities where Hyundai sales outlets are coming up
Sprinklr launches new display solution for rich DOOH experience
In Digital OOH By M4G Bureau - March 20, 2017
Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres
