Results For "auto"
153 News Found
‘Transparency, automation will drive OOH growth in Malaysia’
In OOH News By M4G Bureau - January 25, 2019
59 billboard owners deliberate upon the ways to grow the OOH business
Audi gives New Yorkers a good ‘view from the top’
In Campaigns By M4G Bureau - November 09, 2018
The automaker bought a billboard in New York City on the roof of a building surrounded by office towers, including Bank of America and Salesforce
Will Droom vroom on OOH landscape?
In OOH News By M4G Bureau - October 12, 2018
The brand has initiated a media agency pitch for digital and ATL/BTL promotions, with the express objective of disrupting the pre-owned automobile market with its best value-for-worth offers, especially in the Tier II & III cities
Media 24x7 Advertising bags sole rights on large formats in Rudrapur city
In OOH News By Bhawana Anand - October 11, 2018
The rights, awarded by Rudrapur Nagar Nigam, cover a 2-year period and provides for putting up 57 unipoles and 84 hoardings as under the Uttarakhand Outdoor Advertising Policy 2015
Zac Hollis appointed Director – Sales, Service & Marketing at Skoda Auto India
In OOH News By M4G Bureau - September 05, 2018
Zac’s appointment comes at an opportune moment when Škoda Auto India has been entrusted to lead Volkswagen Group’s (VW Group) India 2.0 project
‘Aggressive growth of DOOH will continue in all markets’
In Viewpoints By Rajiv Raghunath - August 20, 2018
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.
IKEA leaves everyone spellbound in Hyderabad
In Campaigns By Bhawana Anand - August 10, 2018
The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands
Jeep Compass dominates Mumbai-Pune Expressway
In Campaigns By M4G Bureau - July 19, 2018
The iconic Jeep Compass brand installation, put up by Laqshya Media Group, exemplifies the auto major’s thrust on market leadership
JCDecaux launches programmatic platform VIOOH
In Digital OOH By M4G Bureau - June 15, 2018
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
AR firm Arcona’s ‘Digital Land’ creates new advertising avenues
In Digital OOH By M4G Bureau - May 03, 2018
Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas can be used for advertising – enabling the process to become automated